CBS publications series

We are happy to be able to welcome you to the page with our CBS publications series! The Fördergesellschaft Produktmarketing e.V. was founded as a publication platform for dissertations from the areas of product and acquisition marketing, linked to the Seminar for Acquisition and Product Policy at Cologne University. Following the retirement of the President, Prof. Dr. Udo Koppelmann, we look forward to being able to continue the tradition of the Fördergesellschaft Produktmarketing e.V. here at the CBS International Business School.

As accustomed, we offer you high-quality research results from the areas of acquisition and product marketing, a renowned focus of research at the CBS. Moreover, we extend our offer for you and publish selected Bachelor of Arts and Master of Arts theses from all departments available at the CBS. In order to keep you informed of the results of our applied research in all business-relevant problem areas, we have initiated a further series of publications: "Working Papers/Samplers". In a symbiosis of scientific knowledge coupled with best practice experience, we wish to provide interested practitioners recommendations for action whilst simultaneously reflecting the CBS International Business School's high level of research input.


Prof. Dr. Elisabeth Fröhlich

T: +49 (221) 93 18 09 81
F: +49 (221) 93 18 09 30